The Weekly Ordering Challenge Faced by BITE MY LUNCH: Turning One-Time Buyers into Loyal Customers

In the bustling landscape of Direct-to-Consumer (D2C) brands, BITE MY LUNCH had initially managed to capture attention and build a customer base through traditional avenues like Facebook advertising and email campaigns. Yet, even with a stream of new customers, they faced a recurring challenge that threatened the growth of their business: customer retention.

The issue became particularly prominent on Mondays, a pivotal day for their operational cycle. For BITE MY LUNCH, if a customer failed to place an order by Monday, they would have to wait until the following week to make a new order. This gap in the ordering process was more than just a waiting period; it was a missed opportunity to engage customers and foster loyalty.

BITE MY LUNCH knew that acquiring a new customer is far more costly than retaining an existing one. As such, they were in urgent need of a solution that would not just bring in one-time buyers, but keep them coming back week after week.

Understanding the gravity of the situation, BITE MY LUNCH was on the lookout for a comprehensive strategy that could transform their weekly ordering challenge into an opportunity for sustainable growth.

NAPPS Empowers BITE MY LUNCH with Push Notifications: The Game-Changing Monday Reminder Solution

When Diogo Coelho, the astute manager of BITE MY LUNCH, identified the issue of customer retention, he knew he needed a novel approach. He envisioned a solution that wasn't merely about convenience but one that centered on robust customer engagement. This led him to explore the transformative power of mobile apps—specifically, push notifications.

Enter NAPPS, the no-code mobile app builder tailored for Shopify and WooCommerce brands. The platform emerged as a perfect fit for BITE MY LUNCH's challenges. With its user-friendly interface and seamless management tools, NAPPS simplified the complexities of app creation and maintenance for Diogo and his team. In fact, they found the NAPPS platform so intuitive that updating the app became even easier than modifying their website.

But the real game-changer came in the form of push notifications. NAPPS enabled BITE MY LUNCH to send timely reminders to their customer base, prompting them to place orders specifically on the critical day of Monday. These push notifications served as nudges, breaking the inertia that prevented customers from returning to place their weekly orders.

By leveraging NAPPS' straightforward platform, BITE MY LUNCH successfully transformed their Monday dilemma into an engagement opportunity. Now, Mondays aren't just another day on the calendar; they're a strategically maximized touchpoint for sustaining customer interest and driving repeat orders.

How NAPPS Helped BITE MY LUNCH Get More Orders and Happy Customers

So, you know how BITE MY LUNCH had a big problem with getting people to order food every week? Well, NAPPS stepped in and did more than just one thing to help them out. Let's talk about how.

More People Are Ordering Food More Often

First, NAPPS helped BITE MY LUNCH create a really easy-to-use app. This made ordering food super simple for customers. Plus, the app sends reminders to people, so they remember to place their orders, especially on Mondays. Guess what? 28% more orders are happening now!

Customers Stick Around for Longer

Before NAPPS, BITE MY LUNCH was struggling to keep people coming back. But now, the app is so easy and fun to use that customers want to keep ordering. This means BITE MY LUNCH makes more money from each person over time. In fact, they're making 20% more!

More People Complete Their Orders

You won't believe this! Almost half the people who start placing an order in the app actually go through with it. That's a 48% increase, and it’s huge!

It’s Not Just About Reminders

It’s easy to think that the reminders are doing all the work. But it’s also about how good the app is. From the moment you open it, to browsing the menu, and finally placing an order—everything is smooth.