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32% Boost in Average Order Value!
24%
Increase in CLTV
32%
Higher AOV
4k
Downloads in 24 hours
Overview
Since 2017, LF BRAND has been a proud ambassador of Portuguese fashion, crafting top-notch clothing and accessories. Their product lines span shoes, beauty products, accessories, fitness wear, daywear, and swimwear, reflecting the rich diversity of fashion and providing choices for every occasion.Industry
Fashion & Apparel
Website
lilianafilipa.com
Socials
@lilianafilipa.com
Liliana
CEO of LF BRAND
The Challenge
LF BRAND's Challenge: From Social Media Sensation to Sustainable Business
LF BRAND was in a tricky situation. They were really popular on social media and had a ton of followers. To give you an idea, they had 115,000 people following them on Instagram, and the person who started the brand, Liliana Filipa, had an even bigger crowd of 800,000 followers! That's a lot of fans! But here's where the problem comes in: Even though all these people liked LF BRAND's social media posts and seemed to be big fans, most of them only bought something once from the brand and didn't come back to shop more.
So, LF BRAND had a big challenge on their hands. They had to figure out a way to turn followers who were just liking posts into real customers who keep coming back to buy more stuff. And they wanted to do this without ruining the fun, community feeling that made so many people like them in the first place.
The Solution
LF BRAND's Pioneering App Strategy: A Game-Changer in Enhancing Customer Relationships and Boosting Revenue
LF BRAND's challenge of striking a balance between maintaining community spirit and driving sales found its solution in a state-of-the-art mobile app. Designed and launched in an impressively short time frame thanks to Napps, the app serves as a digital extension of their brand, transforming not just the way LF BRAND engages with its communities but also fundamentally altering their business model for the better.
One of the most noteworthy features of the app is how it acts as a seamless bridge between LF BRAND's strong social media presence and its commercial aspirations. By creating a platform where their community can interact, shop, and stay updated—all within the confines of a beautifully designed app—the brand succeeded in making the leap from social engagement to financial profitability.
The Result
LF BRAND App: A Resounding Success in Sales and Engagement!
The results of the LF BRAND app have been nothing short of spectacular. Within the short time since its launch, the app has ushered in a 32% surge in Average Order Value (AOV). That means customers aren't just buying; they're buying more than they used to. Additionally, the Customer Lifetime Value (CLTV) saw a remarkable 24% boost. This points to not only an immediate increase in sales but also a promising future where customers continue to engage and spend.
But the magic doesn't stop there. The app's user-friendly interface and seamless shopping experience have led to a conversion rate of 5.1%. In simpler terms, more than 5 out of every 100 people who visit the app end up becoming customers, proving its effectiveness in turning interest into action.
The app's popularity skyrocketed right from its initial days, with an astounding 4,000 downloads within just 24 hours of its launch. By the end of the third month, it was responsible for a whopping 36% of all sales, underscoring its pivotal role in LF BRAND's business model.
