Designing a home page for an app requires special attention to ensure that it is visually appealing and effectively drives users toward the purchasing funnel. Here are some best practices for designing your home page:
Keep it simple: The home page should be uncluttered, with a clear information hierarchy. Make sure that the essential information is easily accessible. Use, for example, the “Costum Banner” or “Video Banner” to introduce your products and brand.
Make Search Outstanding: Use a prominent search bar and put it where users can find it easily. Make sure that they can filter and sort search results to see what they're looking for quickly.
Highlight Promotions: Use the home page to highlight ongoing or future promotions, discounts and special offers. This can drive sales and encourage users to make a purchase. For example, you can use the “Countdown” tool to announce how many days until the launch of a new collection or new discounts.
Featured products: Showcase your best-selling or most popular products on the home page. This can help customers quickly find what they're looking for and increase the chances of a sale. Make sure that the product images and videos are high-quality and attention-grabbing. Use, for exapmle, the Drag-n-Drop “Product Carousel” or “Product Grid” to display your Top 4 products.
Clear Calls to Action: Use calls to action that encourage users to take action, such as "Shop now". For this, use the “Collection Carousel”.
Highlight your Collections: Highlighting them on the home page can be helpful for users to easily navigate to the collections they are interested in. Use, for example, the Drag-n-Drop “Circle Collection Thin” or “Collection Thin” to place your brand’s collections.
Combinations and Recommendations: By having access to combinations and recommendations, the user will experience more personalized navigation and access to products they might not otherwise see**.** For example, if you have a Bikini collection you can place a Drag-n-Drop “Card Swipe” and show other types of products that match that collection.
Make it visually appealing: Use high-quality images and a visually appealing design to create a great first impression. Use whitespace, typography, and color to make the design visually appealing.
