Help Center>Getting Started>Creating your App Listing

Creating your App Listing

App listing information is crucial for both Apple and Google app stores, as it is the primary way for users to discover and learn about your app before downloading it. The app listing information includes the app name, description, screenshots, and other details that users can see before downloading your app.

It’s important to ensure this information is well-crafted and accurately represents the app's features and functionality. This will help users understand what the app does and whether it is relevant to their needs. Additionally, both stores use an algorithm to rank apps based on various factors, including relevance, ratings, and downloads. Having well-crafted app listing information can increase the visibility of your app and increase the chances of it ranking higher in the App Store.


App Icon

The App Icon is a small graphic that represents your app and appears on the home screen of a user's device, as well as in the app store listing. A well-designed app icon can help users easily identify and recognize your app, and it can also contribute to the overall visual appeal of your app's listing.

The icon must be in the shape of a square, and it must be at least 1024x1024 pixels. Additionally, the icon must be legible and recognizable in small sizes, as it will appear in various sizes on both stores and on a user's device.

Placeholder Image

This image will populate when a product image is loading in the app. We recommend a downscaled version of your app logo in gray-scale colors.

Launch Screen

A launch screen is an initial screen that appears when a user launches your app. It is typically used to provide a visual indication that the app is loading and to create a seamless transition between the user's device and the app.

Store Listing

App Title

This is the name that will be used to identify your app in the stores and it's the first thing that users will see when searching for your app.

It's important to choose a clear and descriptive App Title that accurately represents your app and its purpose. You'll want to make sure that your App Title is easy to read and stands out so that users can easily find it in the app store.

When creating your App Title, you'll want to keep in mind that it should be no more than 30 characters.

App Sub-Title

The App Sub-Title allows you to provide additional information about your app. It appears below the App Title in the app store listing and can be used to provide more information about your app's features or target audience. Keep in mind that it has a character limit of 30 characters.

Primary Category

The Primary Category helps users find your app by placing it in the appropriate section of the app store, and it's also used to determine how your app is ranked in the app store's search results.

It's important to select a Primary Category that accurately represents your app and its purpose. Typically for e-commerce brands we recommend ‘Shopping’ or ‘Lifestyle’.

Secondary Category

The Secondary Category, like the primary category, is used to help users find your app by placing it in additional relevant sections of the app store. It allows you to assign additional categories that may be relevant to your app and can help increase the visibility of your app in the app store.

This field is optional and choosing categories that are not appropriate for your app is against the App Store Review Guidelines.


Keywords are an important part of the mobile app submission process. They help users find your app in the app store by matching the keywords they enter in the search bar with the keywords you've provided. It's important to choose relevant and descriptive keywords that accurately represent your app and its features, and also research the commonly used keywords by users and competitors in your app's category.


The description is an important part of the mobile app submission process. It's a text field that allows you to provide a detailed overview of your app and its features, and it's one of the first things users will see when they come across your app in the app store. It's important to write a clear and concise description that accurately represents your app and its features, also including keywords in it.

Business Information

Marketing URL

This is your main website URL, for example, Dicci is

Support URL

Add a link to your website with a contact form

Privacy Policy URL

A privacy policy is required for submitting your app to the App and Google Play Stores.