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Facebook SDK + NAPPS

The Facebook SDK allows merchants to track data based on user behavior in the app.

Tracking purchase conversion rates, retention, revenue, and average order values at a high level. The following event streams are also included:

  • Add Payment Info
  • Add to Cart
  • App installs
  • App Launches
  • Content View
  • Initiated Checkout
  • New User Activity
  • Purchases
  • Session end
  • User Activity