Help Center>Engagement>The Power of Push

The Power of Push

Push notifications are a powerful and cost-effective way to increase engagement with your customers. By providing a direct channel of communication, you can see significant results compared to other methods such as email:

  • Push notifications can increase user engagement by as much as 20%
  • Push notifications boost click-through rates by 8%
  • Push notifications have a 30% higher open rate compared to emails.

Given the proven success of push notifications as a revenue driver, it's important to learn how to use them effectively. In this article, we'll show you how to incentivize users to subscribe to your push notifications.

Opt-In Prompt

Napps provide an easy way to ask your customers for permission to send push notifications when they first open the app. This feature is especially important for IOS users, as Apple has strict guidelines for push notifications. By incorporating a prompt for permission at the start of the app, businesses can ensure that their customers are aware of the option and can choose to opt in.

Notification Center

Additionally, your app includes a notification center, which serves as a reminder for customers to toggle on push notifications. This feature allows businesses to reinforce the importance of push notifications and the benefits they provide.

Apple Guidelines

It's important to note that when using push notifications on IOS, businesses must follow Apple's guidelines to avoid potential app rejection or removal from the App Store. This includes providing value to the customer, being transparent about the frequency and content of notifications, and giving customers the option to opt out at any time. By using the Napps Mobile App Builder, businesses can ensure that they are adhering to these guidelines and providing the best possible experience for their customers.