ModaB Triples Customer Loyalty with Napps: Bringing Social Shopping into a Native App

Brand Context

ModaB is a large Brazilian women’s fashion brand operating on Shopify Plus. Known for bold collections and strong social media storytelling, ModaB had already built a website with heavy customization, such as Instagram-style product stories, shoppable videos and rich product insights.

The Challenge

Brazil’s ecommerce landscape is increasingly mobile-first. With social media shaping shopping habits, ModaB saw a clear shift: customers expected a mobile-native, video-driven experience. But there was a hurdle, most mobile app builders couldn’t replicate ModaB’s custom website features. The brand faced a choice: lower the customer experience to fit app builder limitations, or find a partner who could adapt to their vision.

The Solution

ModaB chose Napps for one reason: alignment. Where others asked ModaB to compromise, Napps mirrored their vision. When ModaB saw Napps’ TikTok-style shoppable video feature, they recognized a shared understanding of where fashion ecommerce was headed. Napps committed to building a native app that could carry over every custom component, without diluting the experience.

The Implementation

Collaboration was key. Napps worked with ModaB’s existing Shopify Metafields, using them to power native app blocks that matched the website’s custom product components. Instead of adding new workflows, Napps respected ModaB’s existing data structure, keeping the transition smooth. This collaboration reflected discernment and preparation: both teams knew success meant replicating social-media-driven shopping without extra overhead.

The Results

The payoff was immediate:

• +36% Average Order Value in the mobile app vs. web.
• 3x Returning Customer Rate on app users.
• 2.7x Higher Customer Value, with customers ordering nearly twice as often.

ModaB didn’t just launch an app, they created a channel that reinforced loyalty, engagement and growth.

The Takeaway

For fashion brands, the lesson is clear: never downgrade the customer experience to fit a platform’s limits. ModaB’s story shows how aligning with the right partner can preserve brand identity across every channel.