Ana Rocha

Before Napps, Ana worked the floor for Ryanair, which means she is the person who looks at your bag, looks at you, and gently informs you that this particular bag is going to be a paid experience. Years of telling cheerful people their carry-on is technically checked luggage turns out to be perfect training for customer success. Same warm smile, same firm boundaries, just swapped bags for features. That extra module you want on the starter plan? Ana has had this exact conversation four thousand times, at a gate, at 6am, with someone who missed breakfast. She's very good at it.

Before aviation she was a tourist guide at a port wine company in Gaia, where she learned to make people feel like experts on something they'd met forty minutes earlier, a skill she now applies to merchants and their brand-new app.

On the blog, Ana writes about what actually happens after launch: onboarding, retention, and the configuration choices that quietly decide whether an app becomes a real channel or an icon nobody taps. She will help you get there, warmly. And yes, that's on the next plan up.